JerseyBack: see what your local sponsorships give back

Your sponsorship season

BusinessWebsite SeasonAnnual revenue (optional, $) Your CPM benchmark ($ per 1,000 views) Social post reach (% of followers)

Loaded with a fictional sample (a Moose Jaw-area tire shop). Edit anything; it saves in your browser only. CPM default $12 sits inside published 2025 Meta benchmarks (about $10–$14 median, varies by source and industry). Visibility factors and social reach are assumptions you should change, not research.

Who / what	Asset	Cost $	People per event	Events	% local	Posts	Club followers	Link?	Code on it?	Redemptions	Gross profit / redemption $

Import CSV

Where the money really goes

Scorecard

Sponsorship	Cost	Est. local views	What you paid per 1,000 views	Equivalent ad value	Tracked gross profit	Verdict	Before you renew, ask for

Equivalent ad value = estimated local views ÷ 1,000 × your CPM. It's a yardstick, not a promise. Tracked gross profit only counts what codes and QR scans can prove. "Move to giving" isn't a scold. It means book it as community giving, which is often the real reason you said yes.

One code per sponsorship

Each QR goes to your site with UTM tags (so Google Analytics shows which rink board or bonspiel sent the visit) and a short promo code staff can type into the POS. Print these and hand them to each club with the ask list.

Did the club actually link to you?

Paste the club's sponsors page and your domain. JerseyBack fetches the page live and checks for a real link, whether it's marked nofollow/sponsored, and whether you're only mentioned as plain text.

Club sponsor page URLYour domain

Try it with a real page, e.g. aicollective.biz → intheresults.com. Why it matters: a link from a local club site is a local SEO signal and gives AI answers something to cite. A logo with no link gives you neither.

Renewal note

Sponsorship

A draft for you to edit and send yourself. JerseyBack never sends anything.